What an EmRich Digital audit actually looks like.
No 80-page automated SEO scanner dumps or generic ChatGPT bullet points. Every report is a human teardown written by a senior product leader, giving you the exact leaks costing you customers, ranked by commercial impact with day-one actionable fixes.
Four sections engineered for immediate action.
Each teardown is designed so founders, designers, and developers can open it and start shipping fixes within 10 minutes.
The Executive Scorecard
High-level overview scoring your page across 4 critical pillars: Clarity, Friction, Trust Signals, and Mobile Usability.
Ranked Findings & Evidence
Every leak is flagged with an annotated screenshot, why users drop off, and the exact copy rewrite or UX layout to replace it.
30-Day Action Roadmap
A prioritized checklist dividing recommendations into Day 1 quick wins, Week 2 structural tweaks, and ongoing conversion tests.
Real excerpts from our working audit templates.
Crisp, beautiful documentation your entire team will actually read and implement.
How every recommendation is presented.
We don't say "improve your messaging". We give you the exact copy to test, why it works, and what psychological friction it removes.
Postcode lookup failure causing 22% mobile checkout drop-off
The Conversion Obstacle
On mobile screens under 400px, the postcode lookup script throws a silent validation error before customer details are entered. Visitors tap "Continue to Payment" and nothing happens — no red error message, no auto-scroll. Frustrated mobile users assume the checkout is broken and leave.
The Immediate Fix
Step 1: Add an accessible inline error container with role="alert" and auto-focus so mobile screenreaders and users immediately see where input is required.
Step 2: Provide a fallback manual address input toggle ("Can't find your address? Enter manually →") so zero customers get stranded.
Commercial ROI Expectation
Assuming 800 monthly checkout attempts with an average order value of £45, reducing this checkout abandonment friction lifts completed checkouts by an estimated 15–25 orders/month (+£675 to +£1,125/month revenue).
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