Custom websites & apps for businesses.
10+ years of senior product craft.
EmRich Digital grew out of a decade in senior product management and product ownership across SaaS and ecommerce. I specialise in uncovering conversion friction, shaping clean user experiences, and hand-coding bespoke digital products for businesses.
Every build is hand-coded from scratch — never off-the-shelf bloated themes. Whether you need a high-performance marketing website, a custom web app, a mobile application, or a focused conversion audit of your existing product, you get direct collaboration with a senior product owner and engineer.
Studio Services
Custom Website Builds
Hand-coded, bespoke marketing and brand websites engineered for lightning performance and conversion. Includes 12 months of free maintenance.
UX/UI & CRO Audits
A focused teardown of your product, checkout, or landing page: annotated screen teardowns, friction points ranked by impact, and a prioritised 30-day action plan.
Website Redesigns & Sprints
For sites that don't need a rebuild from scratch — visual & UX overhauls, redesigning landing pages, checkout steps, and sign-up onboarding flows.
Custom App Builds & MVPs
Single utility apps, iOS & Android applications, and bespoke web apps crafted from wireframe through to live production deployment. Includes 12 months maintenance.
Real Design Boards. Not Off-The-Shelf Templates.
Every custom build begins with deep commercial exploration. Rather than forcing your business into a rigid WordPress theme, I build multiple complete visual directions and conversion architectures evaluated directly against your operational reality, buyer psychology, and profit margins.
Rare Antiquarian & First Edition Bookseller
West Midlands Specialist Dealer · Trading Fine Modern Firsts Since 2014
The Commercial Challenge
A decade of trading fine first editions existed entirely on AbeBooks and eBay. Selling exclusively through marketplaces cost 8% to 15%+ in commissions with zero owned digital footprint. The client needed an authentic, trade-credible web presence that satisfied veteran PBFA collectors, yet required zero live-inventory sync headache for a solo founder.
The Strategic Hybrid: "The Salon Ledger"
Instead of an expensive, complex e-commerce database, we engineered a disciplined auction-catalogue ledger with seasonal 12-book dispatches. High-margin items offer direct BACS reserve invoices (capturing full margin) while maintaining AbeBooks/eBay links as trust reassurance.
Medical Aesthetics Clinic & AET Training Academy
Solihull & West Midlands Dual Suite · 50,000+ Engaged Instagram Following
The Commercial Bottleneck
Relying solely on Instagram DMs caused massive client drop-off — any response delay over 15 minutes slashes appointment conversion by up to 70%. The founder operates two distinct commercial engines: £150–£350 clinical procedures for local clients, and £1,250–£1,850 vocational masterclasses for practitioners nationwide. Over 95% of traffic arrives via Instagram's in-app mobile browser.
The Conversion Breakthrough: "Editorial Studio & Mobile Hub"
We replaced standard boxy clinic templates with a 30-second smart treatment & price finder. Mobile users get familiar Instagram-style story highlight navigation, instant pricing transparency, realistic downtime guidance, and a direct 1-tap WhatsApp consultation booking button.
How a Project Runs
Fixed deliverables, constant transparency, and senior technical execution from start to finish.
Honest, Transparent Studio Pricing
A new studio, honest pricing. These are launch-phase rates — priced to win our first clients and prove the work, not to match agency day-rates. Every website and app build includes a full year of maintenance, so there's no hidden cost waiting after launch.
New Website Build
Hand-coded, bespoke builds engineered for performance
Redesign & Overhaul
For sites that don't need a rebuild from scratch
Custom App Build
iOS, Android, and bespoke web apps
Every website and app build includes security patching, OS/dependency updates, uptime monitoring with alerts, monthly backup verification, and minor monthly content tweaks free for the first 12 months. From month 13, renews optionally from £40/mo (websites) or £75/mo (apps) with no long-term lock-in.
The solo studio advantage: senior product leadership, zero agency fluff.
1-on-1
Emily Hughes
Founder · Principal Product & CRO Lead 📍 Solihull · UK-WideI spent 10+ years in senior product management and product ownership across UK SaaS and eCommerce leaders (including Halfords and SoCrowd) before founding EmRich Digital.
When you hire a traditional agency, you pitch to senior partners, but your build gets passed down to junior designers and middle managers. When you partner with EmRich Digital, you work directly with me. Every audit heuristic, wireframe, microcopy test, and line of vanilla code comes from a decade of shipping live software to real users.
“Emily stood out as a natural bridge between customer needs, business priorities, and development delivery. She has a strong ability to translate complex commercial objectives into actionable, user-focused plans. Her capacity to see the big picture while managing the detail ensured initiatives delivered real value to users.”
“I had the pleasure of working with Emily during her time at Halfords... Notably, Emily possessed a positive, solutions-oriented mindset, she is very approachable and has a talent for thinking creatively to overcome commercial challenges, always ensuring her work was strategically aligned with broader business objectives and goals.”
“She is great at managing a diverse range of complex projects, always keeping the team up to date, morale high, and coming up with new strategies to streamline workflows. She has a meticulous eye for detail and makes sure projects are delivered to a high standard and reflect the priorities of the product.”
Ready to discuss a build or audit?
Whether you have a fully scoped brief or an early concept, you speak directly with Emily. Pick an instant 10-minute intro call or send your brief below.
Book a 10-Minute Intro Call
Pick a time that fits your calendar for a focused 10-minute video chat. We'll discuss your goals, tech stack, and budget to see if we're a mutual fit.
- Direct 1-on-1 with Principal Product Lead (Emily)
- Zero high-pressure sales pitch or agency jargon
- Same-day or next-day calendar slots available
- Immediate feedback on feasibility, stack, and pricing
Send a Project Brief
Drop me a note below with your project link, timeline, or scope. You'll receive a thoughtful written reply within 24 hours.