Products made to be used.
A selection of client design strategies, conversion audits, and digital products I've designed, built and shipped — alongside concepts currently in development.
Selected Projects
“Their homepage was quoting Albert Einstein as a customer review.”
West Midlands cleaning company
A £329 UX & conversion audit: seven findings, four high severity, five day-one fixes in progress.
Read the audit →“A decade of trading fine first editions on marketplaces with zero web footprint.”
Rare first editions bookseller
7 visual design boards, 35 curated colour swatches, and a disciplined "Salon Ledger" direct-order engine saving 15% in platform fees.
Explore design boards →“50,000 Instagram followers — but 100% of bookings bottlenecked in DMs.”
Medical aesthetics clinic & academy
4 digital architectures, centered Instagram story highlight navigation, and a 30-second treatment & price finder (+£67.6k/yr projected ROI).
Explore architecture →
Steady Heroes
Step-by-step visual routines and a no-pressure calm break for SEN children, including children with ADHD and autistic children.
View app details →
Happy Heroes
Chores that feel like a game, with quests, rewards and savings goals.
View project →Proofbox Plus
A calm digital archive for important documents, with AI-assisted extraction you review and confirm.
Explore the product →
TwoHomes Plus
Shared schedules, expenses and messages for two households — and a complete, fingerprinted record you can hand to a solicitor.
View project →