The 5-Minute Conversion Check.
The same 10-point checklist I run through before touching a single pixel on a client audit. Ten checks, five minutes, and you'll spot exactly where your landing page or checkout is quietly leaking conversions.
Download the printable checklist instantly
No sales call, no spam, no 20-email nurture sequence. Direct instant PDF download.
The 10 checks inside the scorecard.
Run your homepage, pricing page, or mobile checkout against these ten proven principles:
One clear action per page
A single primary call to action. When three buttons compete above the fold, none of them win — style secondary links to visibly recede.
Value prop visible without scrolling
What it is, who it's for, and why now must be readable in the first 5 seconds, above the fold, with no scrolling required.
Trust signals sit at decision points
Reviews, security badges, refund guarantees, and customer proof do their job next to the CTA — not buried in a footer nobody reaches.
Form fields kept to the minimum
Every extra input field is a tax on buyer momentum. Ask only for what is needed to complete the immediate action; collect the rest later.
Mobile tap targets are 44px or larger
Over 70% of traffic is mobile. Nothing should require pinch-zooming to read or tap — especially pricing toggles, inputs, or buy buttons.
Page loads in under 2.5 seconds
Test with real 4G mobile network throttling, not just desktop office WiFi. Slow load speed is the silent conversion killer analytics won't flag.
No unexplained jargon before the fold
A stranger with zero context should understand your offer on one read. If an internal acronym needs a tooltip, it needs rewriting instead.
Pricing is shown, not hidden
Ambiguity about cost is the fastest way to lose high-intent buyers. If price varies, show a starting point, package tiers, or a clear range.
A visible way to ask a question
A direct email link, FAQ, or chat option for visitors who aren't ready to buy yet. The alternative is losing them silently with no way back.
Every button says what happens next
“Submit” tells a visitor nothing. “Claim £24.99 Spot” or “Start 14-Day Free Trial” sets clear expectations and removes anxiety.
Found more than three issues? That's completely normal.
Most websites fail 4 to 6 of these checks. If you'd rather have an experienced product lead inspect your real page and give you the exact fixes in writing, pick an option below:
Landing Page Audit Report
Send me 1 URL. Get your top 3 conversion drop-offs and exact fixes ranked by impact. £24.99 (was £49.99).
Full UX/UI & CRO Audit
Full-journey evaluation across all 5 heuristic pillars, annotated video walkthrough call, and dev-ready priority matrix. £329 fixed.