UX & CRO Diagnostic

A 10-minute accessibility check for Shopify stores

3 min read · Shopify · WCAG 2.2 Quick-Check
The 10-Minute Diagnostic Takeaway
  • No tools needed: Unplug your mouse, zoom to 200%, and listen to checkout errors.
  • Conversion link: Most dropped checkouts in small ecommerce are silent accessibility friction.
  • 5 simple tests: Catch 80% of preventable UX drop-offs before hiring an auditor.

A full WCAG audit takes real time, but you can catch a surprising number of accessibility issues — and the customers they're quietly turning away — in about ten minutes, with nothing but your keyboard and your eyes.

TEST 01 · 2 MINUTES

1. Unplug your mouse

Try to navigate your homepage, a product page, and checkout using only Tab, Shift+Tab and Enter. If you lose track of where focus is, or can't reach a button at all, so does every keyboard-only and switch-device customer landing on your store.

TEST 02 · 2 MINUTES

2. Zoom your browser to 200%

Zoom to 200% on your key product and checkout pages. Text that overlaps, sticky “Buy Now” bars that block the form, or elements pushed off-screen cost you low-vision shoppers on every single visit.

TEST 03 · 1 MINUTE

3. Check colour contrast on your buy button

White or pale text on a pastel button looks stylish on Figma boards but routinely fails the 4.5:1 WCAG AA threshold. Use a free online contrast checker against your primary CTA colour combo in seconds.

Accessibility fixes tend to be small. The customers they affect are not.
TEST 04 · 2 MINUTES

4. Turn off images and inspect your alt text

Product imagery without descriptive alt text is invisible to screen reader users. “IMG_4021.jpg” or blank alt tags leave visually impaired customers with zero context on what they're paying for.

TEST 05 · 3 MINUTES

5. Read your form errors out loud

Trigger checkout validation errors intentionally. Is the error message announced clearly, tied directly to the relevant input, and written in plain English? A generic red outline with no label is a dead end for assistive tech.

None of this replaces a comprehensive WCAG audit if compliance is an immediate milestone — but it surfaces the highest-friction barriers fast, and every single one is a quiet leak in your conversion funnel.

Want an outside pair of eyes on your store?

Accessibility and conversion go hand-in-hand. Get audited.

Whether you need a quick 3-point landing page fix or an end-to-end checkout & accessibility teardown, we help you uncover friction points hurting your sales — backed by our 100% Actionable Guarantee.

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