A £329 audit for a West Midlands cleaning company. Two journeys, seven findings, four of them high severity — and not one needed a rebuild.
Clean, mobile-responsive design and a competitive, well-laid-out price list. On the surface, nothing looked broken.
Customers are handing a stranger their house keys. Most check “who are these people?” before they call — and the site had almost nothing to answer that.
The homepage review slider showed the theme's demo quote — attributed to Albert Einstein — three times. The Testimonials page was empty. Fix: add 3–5 real reviews from their Google profile.
The first thing visitors read under the hero was leftover WordPress demo copy about “multi-language support”. Fix: one real sentence per service.
The “Call” button vanished into an unlabelled menu on mobile — where most “cleaner near me” searches happen. Fix: a persistent tap-to-call button, and a proper label on the menu.
An expired map key meant every visitor to the Contact page saw “Oops! Something went wrong.” Fix: renew the key, or swap to a free embed.
Plus three smaller ones: no prices for the two services the homepage promoted hardest, a “Send Message” button that silently did nothing for many visitors, and an About page copied word for word from the homepage.
Journey scorecards · seven ranked findings with evidence · an impact-vs-effort matrix · a 30-day action plan. Five of the seven fixes could ship in a day.
“Directional estimate only — no analytics or enquiry-volume data was available for this desk audit. Treat as a conversation starting point, not a guarantee.”
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